• social marketing uses a systematic planning process to change behavior 
• phase 1: scoping - social issue, background purpose and focus - what is the problem : Step 2 situation analysis: PESTLE and SWOT Analysis: Strengths, weaknesses, oppurtunities, threats ; why do you want to do what you are doing  
• when PESTLE: Political, economic growth, social factors and lifetime factors, technological factors not wanting to use a product or service again i,e, pens when there are keyboards, legal implications: using regular water bottles more than once instead of throwing it away after the first time, environmental: water, don't cut trees, your strengths and weaknesses can change 
• inflation rates should be there but it shouldn't be extreme
• phase 2: selecting - understand the customers: detailed information about the primary target customers 
• target audiences step 3: detaile information about the primary target 
• step 4 behavio objectives and target goals: step 4 : what behavior do you want to change? Accept, reject, modify, abandon, switch or continue 
• target audience : barriers, benefits, and motivators; competition; 
• Step 5: Influence Others 
• step 6 : positioning statement : how do you want your target audience to see the target behavior 
• marketing mix strategies: product, price, place, promotion 
• step 8 - monitoring and evaluation - input measures, output measures, outcome measures, impact measures 
• Step 9 Budget - funding requirments, funding sources 
• step 10 : implementation and sustainability - who, what, where, when, how much