chapter 12 - place

• location
• physical or online
• what is the place in social marketing - where and when the target audience will perform the desired behavior, acquire any related goods, and receive any associated services
• physical locations
• phone
• mobile phone apps
• mail and email
• internet
• mobile units
• where people shop or hang out home delivery/house calls
• kiosks
• vending machines
• example of place in social marketing
• flu shot
• social marketing place strategies
• making the location closer
• make the location more appealing
• overcome psychological barriers associated with place
• be more accessible than the competition
• be where your target audience shops
• zero level channel - direct distribution from social marketer to target audience 
• one- level channel: one distribution intermediary example: flu shots at rite aid
• two-level channel:  two levels of distribution, local distributor and a retailer
• three- level channel: three level distribution, national distributor, local distributor, and retailer