creating a product platform

• product - tangible good, service or idea 
• goods gives you a perceived benefit 
• designing 
• what is a social marketing product platform 
• anything that can be offered to the market to satisfy a need or want 
• physical goods, services, expirences, events, a person, a place an organization, information, or an idea 
• social marketing product platform 
• core component 
• actual product 
• core product - benefit from performing the behavior 
• actual product - goods and services and any special product features 
• augumented product - additional product elements to assist in performing the behavior 
• core product - benefits you cuztomer wants and excepts to expirence from performing the behavior 
• whats in it for the customer to adopt the behavior? 
• what benefits will customers recieve? 
• what needs will the desired behavior satisfy? 
• what problems will it solve?
• actual product - products and features you want your target audience to acquire, utilize, and or consume 
• related to the desired behavior 
• includes brand names, endorsments, sponsors 
• may be existing goods or services you develop or advocate for development 
• augmented product - any additional product elements you will be providing and/or